SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 17 NO. 2 PAPER 1
10.5958/2321-2012.2021.00011.7
DRIVERS OF EMPLOYEE PRODUCTIVITY : A BANKING PERSPECTIVE
 
Muhammad Azeem, Muhammad Sajjad, Munir Ahmed, Muhammad Imran Khan and Asad Afzal Humayon
*    COMSATS University Islamabad, Vehari Campus, Pakistan
The foremost concern of business organizations is to sustain the employees’ performance at the workplace, by implementing innovative strategies. The objective of this study was to analyze the mediating effect of employee creativity and wellbeing, in the relationship between Innovative Climate (IC) and Organizational Citizenship Behavior (OCB) in the banking sector of Vehari, Pakistan. Data were collected through structured questionnaires, from 232 bank executives. PLS-SEM was used, to test the accuracy and significance of the hypothesis. The results revealed that creativity and well-being did mediate in the relationship between IC and OCB. The research established that innovative climate enhanced the employee working behavior, through employee creativity and psychological wellbeing. More specifically, a friendly and innovative climate did have a positive effect on employee creativity, wellbeing and working behavior, which are essential for a productive workforce.
 
KEYWORDS: Innovative Climate, Employee Creativity, Wellbeing, Organizational Citizenship Behavior JEL CLASSIFICATIONS: M12, O15, O35 FULL TEXT