| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 2 |
NO. 2 |
PAPER 1 |
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TOURISM MARKETING – ITS ROLE IN THE ECONOMIC DEVELOPMENT IN MANIPUR |
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| G.P.Prasain |
| Associate Professor and Head, Department of Commerce, Manipur University, India |
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| Tourism has emerged as an important activity of mankind with increasing demand for recreation and leisure. It has become one of the world’s
major industries recognized by entrepreneurs and governments of all
countries. Viewed as a natural, renewable resource industry, tourism has
emerged as big business at present. It is considered as one of the
important industries ensuring the best use of human resources and a
catalytic agent for capital formation. Tourism has become an instrument
for short-term development of the backward regions where agriculture and
mining sectors are not quite significant. It is rightly termed as
landscape industry, since its products comprise attractions from natural
beauty, dramatic landscape and colourful heritage. This study proposes
to analyze the tourist potential of the State of Manipur and the scope
for improvement. |
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