| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 3 |
NO. 1 |
PAPER 2 |
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CHANGING TREND OF HOUSEHOLD FOOD CONSUMPTION: A CASE STUDY OF KOCHI, KERALA |
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| Biju Abraham |
| H S S T in Economics, Govt. H S S Vennala, Kochi, Kerala, India |
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| Kerala, one of the southern states in India, is known for its
consumerism. The development experiment of Kerala, which is popularly
known as Kerala Model, indicates a higher level of consumption. In the
recent years, there has been a mushrooming growth of the so-called Super
Market or Margin Free Markets throughout the state. The city of Kochi is
not an exception to this. These Super Markets are flooded with various
kinds of materials, including food items which are ready to eat or can
be eaten with minimal efforts. A study was conducted among 200
households in the City of Kochi with an objective to examine the
consumption pattern of ready made food items by households. In the
study, it was found that all the households under the study consumed
these ready made food items. Though the consumption is not influenced by
the number of members in the family, occupation and income, the choice
of the type of product is determined mainly by the income level |
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