| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 5 |
NO. 1 |
PAPER 2 |
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INSURANCE
SECTOR: STRATEGIES FOR INTERMEDIATION AND MARKETING |
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| V.V.Vara Prasad* and B. Murali Krishna** |
* Associate Professor & HOD, Dept. of P.G. Courses, Raghu Engineering College, Dakammari, Bheemili, Mandal,
Visakhapatnam Dist. Former Group General Manager, Globe Investments Ltd., Malawi, Central Africa |
| ** Professor and Director, Samata Degree & P.G. College, M.V.P Colony, Visakhapatnam – 530 013, India |
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| Insurance
Sector is one with tremendous opportunities for growth due to the
increased awareness of general public and enhanced needs of the
business. Insurance products are of two types; life insurance based and
non-life insurance based. The success of an insurance business depends
on the role played by financial intermediaries, an institution/person
that acts as the middleman between investors and firms raising funds.
One of the important elements of insurance marketing is the satisfaction
of existing customer and earning a new customer. The tripod of customer
satisfaction depends on the value, cost and satisfaction of the good or
service offered by the firm. This paper tries to examine some of the new
trends in the intermediation and marketing approaches by insurance
players in the Indian Market visa-a-vis the emerging issues and
challenges |
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