SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 5 |
NO. 2 |
PAPER 4 |
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ANALYSIS OF THE SOCIO-ECONOMIC BACKGROUND AND ATTITUDE OF THE POLICYHOLDERS TOWARDS LIFE INSURANCE CORPORATION OF INDIA |
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S.Raju* and M.Gurupandi** |
* Reader in Commerce, M.D.T. Hindu College, Tirunelveli, Tamil Nadu |
** Lecturer in Commerce, Sri Kaliswari College, Sivakasi |
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Insurance in any economy is regarded as a pillar of growth and works as
a catalyst in the overall development of the economy. The industry
always remains a source of long-term funds, which are vital for the
development of the basic infrastructure of a country. The present study
is an attempt to study the socio-economic background and attitude of the
policyholders towards LIC in Ramanathapuram District. The sample of the
study consists of 300 policyholders in the study area. In the analysis,
factors like sex of the policyholders, occupation and patronage
mentality of the policyholders do not influence the level of attitude |
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